ARLETH RIVERA

Graphic Designer
ABOUT    E.MAIL    GALLERY

ELECTRA HEART

LIMITED EDITION VINYL This project reimagined the re-release of MARINA’s cult classic album Electra Heart, offering a limited edition vinyl with a fresh visual narrative. The album, which follows the journey of Electra Heart through four archetypes—Teen Idle, Home Wrecker, Beauty Queen, and Primadonna—was visualized through vaporwave-inspired design and original illustrations.

The Homewrecker archetype, for example, was illustrated in ethereal, electric colors, while pearls, symbolizing femininity, purity, and fertility, were integrated into the design. The campaign included three social media initiatives: a countdown featuring archetype illustrations, lyric posts celebrating the album's visual style, and a campaign raising awareness about women’s mental health.

PACKAGING + EDITORIAL + PRINT 

TOOLS
＊  Adobe InDesign
＊ Adobe Illustrator
＊ Adobe Photoshop
＊ Procreate

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HOLA, I’M ARLETH :) ¿ QUÉ TAL ?  HOLA, I’M ARLETH :) ¿ QUÉ TAL ?  

BURST OF SOUL ✺ ABSINTHE ✺ BURST OF SOUL ✺ ABSINTHE ✺  

COSMICAL ✶ COLDBREW ✶ COSMICAL ✶ COLDBREW ✶  

ECO-RENEGADE ⌁ BMW MOTORRAD ⌁ CE-02 MARKETING REBRAND⌁

MOTOPIXIES ❖ APP DESIGN ❖ MOTOPIXIES ❖ APP DESIGN ❖  

ELECTRA HEART ♥ LIMITED EDTION VINYL ♥  

MARKETING ◆ GRAPHICS ◆ MARKETING ◆ GRAPHICS ◆