ARLETH RIVERA

Graphic Designer

ECO-RENEGADE

BWM MOTORADD
CE-02 MARKETING REBRAND

By Layla Valdivia

Mock-up.

Initial Concept Poster

Final Concept

This project reimagined the CE-02 to resonate with Gen-Z urbanites who value individuality, creativity, and sustainability. Positioned as a bold hybrid between an e-bike and motorcycle, the CE-02 was framed as the ultimate vehicle for urban renegades seeking freedom, self-expression, and minimal environmental impact.

Through research and analysis, we identified a disconnect between the product’s branding and its rebellious target audience. The campaign addressed this by emphasizing the CE-02’s adaptability and unique identity, positioning it as more than a commuter bike—a symbol of urban mobility redefined. Using bold visuals and language, the campaign targeted young L.A. natives eager to defy convention and make an impact, presenting the CE-02 as a statement of individuality and a tool for exploration.

BRANDING + MARKETING

TOOLS
＊ Adobe Photoshop
＊ Adobe Illustrator

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HOLA, I’M ARLETH :) ¿ QUÉ TAL ? HOLA, I’M ARLETH :) ¿ QUÉ TAL ?

BURST OF SOUL ✺ ABSINTHE ✺ BURST OF SOUL ✺ ABSINTHE ✺

COSMICAL ✶ COLDBREW ✶ COSMICAL ✶ COLDBREW ✶

ECO-RENEGADE ⌁ BMW MOTORRAD ⌁ CE-02 MARKETING REBRAND⌁

MOTOPIXIES ❖ APP DESIGN ❖ MOTOPIXIES ❖ APP DESIGN ❖

ELECTRA HEART ♥ LIMITED EDTION VINYL ♥

MARKETING ◆ GRAPHICS ◆ MARKETING ◆ GRAPHICS ◆